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The NiteLife Way
To engage our services, here are some items/steps to consider:

Initial Discovery

When a U.S. Military base or Post approaches us with a need for turnkey entertainment services, the first thing we strive to do is to understand fully the unique characteristics of that particular situation. The questions that we ask at the outset include the following, among other:






  1. How many venues are contemplated, and what are the characteristics of each? Are the venues thematically oriented (i.e. J.R. Rockers)?
  2. Is there separate Enlisted and Officers’ clubs, or are they combined? What are the patrons preferences in terms of music selection, degree of interaction, responsiveness to directed events?
  3. What are the days and times of operation for the venues contemplated? Will they need concurrent services from our staff?
  4. What recurrent special events are traditional for the facilities in question? How are the holiday events structured (i.e. fourth of July, Thanksgiving, etc)?
  5. Is there a need to service personal / family events (weddings, private parties, etc)?
  6. What is the structure of the Club Management? What level of involvement does the Club Manager want to take into the planning of events, special promotions, etc?
  7. What is the condition of the existing sound/lighting/karaoke/video equipment in place? Does the Base want to maintain the existing hardware?


The NiteLife Contract
After the initial discovery takes place, NiteLife presents a formal proposal and quote for the required services, after which the Contract is signed. The Contract typically specifies the scope of services, the exact list of audio, lighting and video equipment to be installed, operated and maintained by NiteLife (if any), and other terms and Conditions. Per our governing global AFNAF contract, the minimum number of weekly billable hours is 20. If at the end of the Contract the Base has not used the equivalent 1,040 annual hours, it will be billed by NiteLife for the difference. The standard Contract period is 3 years.

To see a sample NiteLife Contract, including a typical equipment list, go to our Resources page.

The Role of the Area Talent Coordinator (ATC)
The key NiteLife personnel on-Base is the ATC. Each ATC has been carefully selected and trained by NiteLife to offer the highest level of service to the military MWR personnel. It is expected that each ATC can interact with the appropriate venue managers on an ongoing basis to plan all the programming needed for each venue. The philosophy is that the ATC will be the de-facto “Entertainment Manager” personnel on Base, working arm-to-arm with Club Management. Typical duties of ATCs include, but are not limited to, the following: plan regular club entertainment, act as Disc Jockey or hire Disc Jockeys, plan special events (Super Bowl, Cinco de Mayo, etc.), assist with Club advertising and scheduling, do private parties and events, create Promotions calendar and themes, and maintain equipment in good working order.


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